I’ve noted before that in smaller ad markets, the ADDYs can be a big deal and a point of pride in the local business community.
But it’s a sign of the times that there’ll be less entries across the country this year for all awards shows. The Pittsburgh Business Times reports:
The Pittsburgh Advertising Federation said Wednesday that it received 275 entries for the upcoming Addy Awards, down 31 percent from a year ago, but the number of companies entering the competition stayed flat at 38.
“I’m glad to see the number of companies didn’t drop, but I’m not surprised the entries did,” said AdFed President Meade Johnson. “There were fewer entries from some companies and I think that’s an impact of the economy. People are thinking hard about where they’re going to spend their money.”
The big test will be how many One Show entries there are this year. That’s a big hunk of change for big shops.