iPhone Mania Crosses Cultures…Or At Least NYC Boroughs

Here’s an interesting unofficial spot for the iPhone:

It’s made by a production company called “The Consultants.” It’s certainly more representative of real life in New York City than the other “diversity” oriented ads I’ve seen.
According to MacRumors.com, this ad was the result of a Craigslist casting call. The casting call asked for “people of diverse ethnic backgrounds discussing different functions and attributes of the unreleased phone in their native tongue while participating in everyday activities.” The song used is called “Young Folks” By Peter Bjorn and John.
So what’s your take on all this iPhone mania? Are massive amounts of people going to fork over $600 and upwards of $60 a month for this thing? We’ve got 12 days left. Are you gonna get one?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. I’d like to get one, but I’ll have to break my contract with T-Mobile. So, mine would cost more like $800, which seems outrageous to me at this instant. But it does have a strong pull. The fact that I’m even considering spending that kind of money on a mobile reveals just how magnetic its charms are.

  2. p.s. Love the song. I wonder if the band knows they’re work is being applied in this way. I wonder because this ad could actually move product for Apple, but there’s no compensation deal to speak of in consumer- or production company-generated spots. Hopefully, this spot also moves product for the band. I’m headed over to iTunes now.