IPG’s Roth Says We’re All Doomed–Well, Sort Of

You have to dig really deep into this Adweek article to see how perceptive Michael Roth is. Here he is speaking at the AAAA Management Conference:

Like the airline and music industries, the ad industry must adapt and evolve with the times, said Roth, who quoted Charles Darwin toward the end of his address: “It’s not the strongest of the species that survives, nor the most intelligent—but the one who is responsive to change.”

I really hope he’s not inferring that the ad industry should be emulating the airline and music industries. ‘Cause, uh, those would be bad examples.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://www.ianschafer.com Ian

    Well technically, it seems like he’s saying that the ad industry must evolve, just as the music and airline industries must evolve.
    At least that’s what I hope he’s saying.
    Please let that be what he’s saying.