IPG Ponies Up

Adweek reports that Stacey Lynn Koerner, evp, director of global research integration at Interpublic Group’s Initiative, has been named president of the Consumer Experience Practice, a newly formed unit within IPG Media.

“Consumers are moving fluidly and dynamically through media and content today,” Koerner said in a statement. “Our challenge is to create brand experiences that move with them in ways that heighten their engagement rather than disrupt it.”

This, on the heels of Publicis Group’s announcement last week of Denuo, their entry into the new media lottery.
Eric Mattson, an American marketer and entrepreneur currently living in Stockholm, Sweden points out that “Interpublic Group has 91 companies, $6 billion in annual revenues, 43,000 employees and 3 corporate blogs.”
Hugh MacLeod reasons that IPG is slow to blog, because, “Blogging, when done correctly, is CHEAP and EASY. Ad agencies are in the business of selling stuff that is NEITHER.”
As I’ve said in this space before, conversational media needn’t by definition be cheap, nor easy. It can be, and for bootstrappers it presents a wonderful means of connecting. Hugh has proven that can be done with great success. I’m still interested in seeing how it might be done with bigger budgets.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://son-of-a-pitch.blogspot.com/ Robert J. Ricci

    Like Eric – the author of the original IPG post – Hugh should have run a quick search to see if he had his facts straight. Weber Shandwick does indeed have a blog – it’s been sitting behind a behind a firewall for nearly a year now. Additionally, several employees – self included – are actively blogging independently.

  • http://www.marketingmonger.com Eric Mattson

    I posted this comment in response to Robert’s point on Gaping Void:

  • http://cherkoff.typepad.com/modernmarketing/2006/03/i_am_always_awa.html Modern Marketing – Blog by Collaborate PR

    Choose Your Words Carefully

    Recognising that a lot of blog-world-web 2.0 activity is completely baffling for the marketing industry I try very hard to use language, concepts and explanations that can be easily understood. One way of doing this is to avoid traditional marketing

  • http://www.marketingmonger.com/2006/02/why_i_want_interpublic_to_blog.htm MarketingMonger

    Why I Want Interpublic to Blog

    Since my research on the lack of Interpublic blogs has been picked up by Hugh and Adpulp and I’ve gotten some interesting comments, I thought that I’d respond here. Objection 1: Who cares if Interpublic has blogs? Agency blogs are…

  • http://www.marketingmonger.com/2006/02/why_i_want_interpublic_to_blog.htm MarketingMonger

    Why I Want Interpublic to Blog

    Since my research on the lack of Interpublic blogs has been picked up by Hugh and Adpulp and I’ve gotten some interesting comments, I thought that I’d respond here. Objection 1: Who cares if Interpublic has blogs? Agency blogs are…