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IPG, Like Many Others, Suffering from Severe Lack of Income

July 28, 2009 By Leave a Comment

According to The Wall Street Journal, Interpublic Group of Cos. reported a 71% drop in second-quarter profit.
The New York-based parent company of DraftFCB and McCann-Erickson reported earnings of $27.8 million, down from $95.1 million a year earlier.
Ouch.
Interestingly, the paper seems to be taking the news in stride. There’s no big article, no line of questioning, tough or otherwise. Maybe it’s up to the bloggers to do the heavy lifting now. I definitely know one guy who’s up to the task.
The fact is no one’s going to cry for IPG or Omnicom or the rest. Many people in the industry feel that consolidation was a horrible idea from the get go.

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.