This isn’t as big a deal as the DraftFCB merger, but it is another sign of the times. From The Minneapolis Star-Tribune:
Campbell Mithun, the storied Minneapolis advertising agency that gave consumers the iconic Hamm’s bear to sell beer and a very young John Denver singing for Northwestern National Bank (now Wells Fargo & Co.), is jumping full force into the digital age of websites and banner ads with an announced merger today.
Born during the Great Depression, the 77-year-old agency is joining forces with the Minneapolis arm of MRM Worldwide, a digital specialist for more than a decade.
Campbell Mithun was long known as a traditional agency with lots of packaged goods clients. We’ll see if this is a clash of cultures or a sign of more mergers to come.