“Involve Me And I Will Understand”

If you read the advertising trade press everyday as I do, you grow tired of all the latest and greatest developments. Reading the same story over and over again with only the names changed becomes tedious. The endless buzz (and the terminology invented to support it) falls on deaf ears. Ergo, it was sweet to stumble across this utterly lucid commentary from a founding father today:
“Tell me and I will forget,
Show me and I might remember,
Involve me and I will understand.” -Ben Franklin
Advertising is a simple business and those who best practice it tend to keep it simple. Yet, I know of no ad person who has made a clearer case for interactive and experiential marketing than Franklin does in his above sentiments, even though it was not his intention.
[via Sparking Curious Mind]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Floyd Hayes says:

    Interesting. We’ve used that quote for about 3 years now and have it on our T-shirts….
    It was Confucious who said this orignally…

  2. Mark Vickers-Willis says:

    It is a great quote. I concur that it was confucius not BF.