Invest in the Brand Experience and Story

Barry Judge, Chief Marketing Officer at Best Buy, is offering up three principals for “marketing in a tough economy.”

  • Seek out pockets of demand, and invest
  • “Sweat” your marketing assets
  • Invest in the brand experience and the brand story

I like the last one. That’s what we’re in business to do.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. A . . . fricken . . . men!