Invest in the Brand Experience and Story

Barry Judge, Chief Marketing Officer at Best Buy, is offering up three principals for “marketing in a tough economy.”

  • Seek out pockets of demand, and invest
  • “Sweat” your marketing assets
  • Invest in the brand experience and the brand story

I like the last one. That’s what we’re in business to do.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://www.acleareye.com Tom Asacker

    A . . . fricken . . . men!