Invest in the Brand Experience and Story

Barry Judge, Chief Marketing Officer at Best Buy, is offering up three principals for “marketing in a tough economy.”

  • Seek out pockets of demand, and invest
  • “Sweat” your marketing assets
  • Invest in the brand experience and the brand story

I like the last one. That’s what we’re in business to do.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.

Comments

  1. A . . . fricken . . . men!