Inverting The Pyramid

An empowered organization is one where the CEO enables her managers and staff. An empowered communications strategy is one where the marketer enables the customer. This is good enabling, not the A.A. kind.
empowered pyramid.jpg
…for the chart lover within.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.