Inverting The Pyramid

An empowered organization is one where the CEO enables her managers and staff. An empowered communications strategy is one where the marketer enables the customer. This is good enabling, not the A.A. kind.
empowered pyramid.jpg
…for the chart lover within.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.