Introducing the Pioneers of Columbia’s Greater Outdoors

The Columbia Sportswear account changed hands last spring.
After a 30-year run with Portland’s Borders Perrin & Norrander, Columbia opted for Marin County’s Butler Shine and Stern.
Here’s some of the new work from BSANDS:

Hat Tip to Zorigitano.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • kmf

    strange. i hope this is just the beginning of something bigger.

  • David Burn

    I love it. The VO is perfect, the copy sings, it’s aspirational…