Introducing the Pioneers of Columbia’s Greater Outdoors

The Columbia Sportswear account changed hands last spring.
After a 30-year run with Portland’s Borders Perrin & Norrander, Columbia opted for Marin County’s Butler Shine and Stern.
Here’s some of the new work from BSANDS:

Hat Tip to Zorigitano.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. strange. i hope this is just the beginning of something bigger.

  2. I love it. The VO is perfect, the copy sings, it’s aspirational…