Into The Kaleidoscope You Go

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The graph above from Forrester indicates how much more complex brand building is today, and how deep “the brand” goes in an organization. Well beyond the CMO’s office, that’s for sure.
[via What Consumes Me]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.