JWT went out and found some big time interactive help—Colleen DeCourcy, chief creative officer at Omnicom Group’s Organic. DeCourcy will serve as JWT’s new chief experience officer, reporting to co-president Ty Montague.
According to Ad Age:
Ms. DeCourcy, 41, has worked in a multitude of mediums, beginning as a copywriter and moving into film editing, production and post-production as well as location-based events and internal-and-external corporate relations. A native of Toronto, she joined the Organic office in that city in 2001 and was promoted to VP-chief creative officer in April 2005. In addition to overseeing Organic’s five offices, she also led work on Daimler Chrysler, which uses Organic as its interactive agency of record.
For Mr. Montague, who joined JWT in November 2004 with the goal of reinventing a sleepy network’s flagship office, luring a talent such as Ms. DeCourcy, who’s well-known for her work on Jeep and other nontraditional ideas, is a coup.
With the shift in ad spending moving online in waves, it’s only natural that these personnel moves will become increasingly commonplace.
