Intent To Purchase (American)

This Cadillac CTS spot has been on air for a number of months, and while I should be immune to this pitch, I have to admit it’s working on me. Let me just say this, a Caddy has never before been a car I would consider buying. That’s clearly changing and not just because I’m aging. The product is transforming and the brand with it.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Caddy adys

    Agreed, they’re nice. Well-designed and aspirational. They’re smart without trying to be clever.
    another Modernista! treat