Intel Has Some Suggestions For You

Intel wants to guide prospects to a purchase decision online, since that’s where the bulk of research on computers with Intel processors is done.
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As product features become more sophisticated, marketers are turning to digital and interactive media to allow consumers to experience the products for themselves, says James McQuivey, an analyst at Forrester Research.
Sure, but I would hesitate to call Intel’s online offering “experiential.” It’s more like a traditional sales funnel.
[via Elaine Wong at Brandweek]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. This is just an awesome way to do things.
    Also, if you try to order a compute through Dell.com, the upgrade options accessorize every option.

  2. in return, i’d like to suggest that the creators of this ad move that poor little “do” back up with its pals on the second line (or end with “multitasking”).