Intel wants to guide prospects to a purchase decision online, since that’s where the bulk of research on computers with Intel processors is done.
As product features become more sophisticated, marketers are turning to digital and interactive media to allow consumers to experience the products for themselves, says James McQuivey, an analyst at Forrester Research.
Sure, but I would hesitate to call Intel’s online offering “experiential.” It’s more like a traditional sales funnel.
[via Elaine Wong at Brandweek]
