Can this guy sell, or what? Look at this spin on his agency’s ambidexterity.
Adweek: Mike Musachio will run TracyLocke’s Wilton, Conn., and New York offices as president and chief creative officer, the agency said.
With twin headquarters in Dallas and Wilton, Omnicom Group’s TracyLocke is an agency that offers equal emphasis on promotion as well as traditional brand advertising, Musachio said. When the agency pitches an account, it does not distinguish between the two headquarters, he said.
“Most traditional agencies build brands, but they don’t do much to build volume,” he said. “Promotions agencies build volume, but they don’t do much to build brands. We do both.”
TracyLocke chief executive Ron Askew called Musachio “a proven leader who has brought growth from new and existing clients.”
Some old-schoolers still scoff at their below-the-line cohorts. But here’s the bottom line on this argument—money talks and bullshit walks.