You know how you can tag your friends in a photo you upload to Facebook? Now Facebook-owned Instagram is introducing the tagging feature.
Mike Isaac of All Things D believes the move could be a boon for brands.
Photos of You essentially gives a brand the ability to crowdsource photos of its products — likely put to use — from the millions of people who are on Instagram and taking pictures all the time. So, basically, if I’m Nike, I could potentially get tons of free content for my Photos of You tab, all courtesy of the rest of Instagram.
Could be good. Could be a mess.
It may be worth noting here that Facebook and Instagram are working to deliver better user experiences, but what do we immediately begin to consider when a new feature like this is unveiled? How brands are going to game the system.
How very Pavlovian — platforms bark and media and marketing people jump.
In other digital identity and social media news, the NCAA has banned the display of #hashtags and social media URLs on football fields. What century are those fools livin’ in?