Doritos wants you to stop procrastinating. Because “Doritos is all about making a statement and living life in the now.”
That’s why the snack food maker is taking part in the oh so Converse-like Fresh Films contest with Sony, and why they stand behind, short for “If Not Now When?”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.