Indie Design Collectives Way of the Future

Web developer, Brian Warren of Be Good Not Bad, has some seriously positive energy to share, particularly with people like him who freelance, consult or work in small agencies.

Don’t get me wrong. I’m under no illusions about the state of the world economy. But it’s times like these I’m very glad I’m not working at a big company.
Consistently I am finding that the smaller the company, the more stable and optimistic people seem. The solo freelancers are the most positive and excited people I know. The way I see it, 2009 is the year of the indie. The smallest groups and independent people can work harder, faster, and, most importantly, they can work smarter than the big guys. We can partner with others like us, doing excellent work while keeping exceptionally low overhead.

And by putting it all out there, one draws like-minded souls to work with, and for. In fact, I think I’ll reach out to Brian now…

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Lewis Blight says:

    The reason that almost anyone with thoughts going on in thier head would rather work in a samll group is, I suspect, that as soon as you get a larger group of people together, you’re bound to start getting those who one finds painful to be around. It could simply be differing viewpoints, or thier attitude to life, work, other people and so on. But, whatever it is, as soon as people start working in larger groups some of the fun goes out of the work. One pulls ones enthusiasms in a bit, and it all becomes that little bit duller. Such is life!

  2. Agree that small places are better to work at. Wish I could agree that small places are more stable in economic times like this.
    Big places will suffer. Small places will suffer more.