India Issues Its Men A Challenge Via The Newspaper

Here’s a pretty direct newspaper ad that ran in the Times of India:

o-TIMES-OF-INDIA-570

The Huffington Post has more about the backstory on the ad:

In the wake of a highly-publicized gang rape in which the 23-year-old female victim died from the injuries she sustained, the Indian newspaper printed an ad on January 22nd asking men to respect women — as part of their manhood.

What’s interesting here is not that the ad ran — but that it seems to be a message directly written and sponsored by the newspaper itself. Ordinarily, you might see such advocacy on the editorial page. But this is the reverse of the now in-vogue “native advertising.” It looks like an ad, designed to stand out from the rest of the paper. Maybe therein lies its strength.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.