India Issues Its Men A Challenge Via The Newspaper

Here’s a pretty direct newspaper ad that ran in the Times of India:

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The Huffington Post has more about the backstory on the ad:

In the wake of a highly-publicized gang rape in which the 23-year-old female victim died from the injuries she sustained, the Indian newspaper printed an ad on January 22nd asking men to respect women — as part of their manhood.

What’s interesting here is not that the ad ran — but that it seems to be a message directly written and sponsored by the newspaper itself. Ordinarily, you might see such advocacy on the editorial page. But this is the reverse of the now in-vogue “native advertising.” It looks like an ad, designed to stand out from the rest of the paper. Maybe therein lies its strength.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.