Incubator 2.0

“Give me your tired, your poor, your huddled engineers yearning to code.” –Naval Ravikant
Om Malik looks at HitForge, a new San Francisco-based outfit with a unique twist on the incubator model.

HitForge is an entrepreneur cooperative composed of independent small teams, where people can apply with their ideas, join the team, and see their idea go from idea to product in a few weeks, largely with help of an offshore engineering team.
If it works, then the product is turned into a company. If it doesn’t work, the product is killed, and the team moves onto something new.
The concept is very similar to that of Ev Williams, who has established Obvious to try out new web products, spinning out the ones that show sufficient adoption into companies — as he did last week with Twitter.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.