PepsiCo is looking for emerging technologies and innovations in social media, mobile marketing, experiential marketing and gaming. Ergo, the beverage company is partnering with Mashable and Highland Capital Partners to provide up to 10 start-ups with resources, support and mentoring to bring their ideas to fruition.
Beginning today until June 24, 2010, interested entrepreneurs can submit their application at PepsiCo10.com.
The top 20 applicants will present their solutions during a two-day PepsiCo10 Summit at PepsiCo headquarters.
PepsiCo brand managers and marketers from Pepsi-Cola, Frito-Lay, Tropicana, Quaker Oats and Gatorade, along with media agency partners will vote and choose their PepsiCo10. Proposals will be evaluated on their ability to impact brands and/or to further PepsiCo’s Performance with Purpose priorities: human sustainability, environmental sustainability and talent sustainability.
