Renewable Fuels Association’s tagline, “Right Here, Right Now,” is a strong position for ethanol–the only clean-burning liquid fuel that’s readily available today. There may be better alternatives in our future, like biodiesel, but you can put ethanol in your car or truck right here and right now.
Note: Too bad this spot doesn’t make use of Van Halen’s “Right Now.”
In This Spot Nothing’s Greener Than Red White and Blue
Filed Under: Cause-Related Marketing
About David Burn
Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.