Renewable Fuels Association’s tagline, “Right Here, Right Now,” is a strong position for ethanol–the only clean-burning liquid fuel that’s readily available today. There may be better alternatives in our future, like biodiesel, but you can put ethanol in your car or truck right here and right now.
Note: Too bad this spot doesn’t make use of Van Halen’s “Right Now.”
In This Spot Nothing’s Greener Than Red White and Blue
Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.