In The Age Of Transparency, A Little Mystery

Envision Group in Denver has developed a new medium for branded messages.

Reveal’d makes it possible to conceal your message or graphic on any glass or mirrored surface, and then reveal it with the application of steam–introduced naturally from shower steam or through artificial means in areas where natural steam does not occur.
In general, I’d say the last thing we need is another place for ads to creep. But in this case, I can see where the reveal might surprise and delight a viewer.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. David, you hit the nail on the head with your closing comment. The very reason we developed this is because people are tired of being bombarded with ad messages. We wanted a way to add an impression to a guest room without relying on another table tent or door hanger to clutter things up. This accomplishes that and has a “cool factor” that helps to make a lasting impression.
    Thanks for the post. Much appreciated.
    -Greg