In Rare Instances (Like This One) Anthropomorphic Can Be Funny

Colle+McVoy introduces a new campaign for the Minnesota State Lottery that uses hamsters to show how Scratch Games provide relief from the grind of the rat, er hamster, race.

The campaign inlcudes seven, 30-second television spots directed by Rocky Morton of MJZ. All feature hamsters interacting in human-like scenarios.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.