In New York, There’s No Comparison

The Wall Street Journal will launch its New York edition in April. Today, The New York Times responded to Rupe, his minions and to those who might want to advertise in this new edition.
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The paper’s “Numbers” campaign, developed in-house, showcases The Times’s size and strength among women, business professionals and art enthusiasts in the New York market while citing The Times’s expansive reach online.
“The New York Times has a very loyal and influential audience in New York and this campaign demonstrates that strength across various categories,” said Yasmin Namini, senior vice president, marketing and circulation, The New York Times. “The numbers tell the story.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.