In New York, Even The News Has Attitude

Typically, when you create a character for other customers to identify with, they’re not on house arrest. But in New York who wants to be typical? No one. Certainly not Mother nor their client NBCNewYork.com.

Biscuit Filmworks’ Aaron Ruell directed the spot above and two others in the campaign.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.