(In Chicago) The Cubs Are Grrrrrrrrreat

July 21, 2005 By David Burn

According to Lewis Lazare, Draft/Chicago has developed a “Breakfast in the Bullpen” promotion for the Kellogg Co. and Jewel-Osco stores.
For nine designated games through Sept. 25, Kellogg is providing Jewel shoppers with a chance to win a special day at Wrigley Field that, among other things, includes four Chicago Cubs game tickets, breakfast with a Cubs player in the bullpen and winners’ names on the center field scoreboard.
The promotion is being advertised via in-store posters and circulars featuring Tony the Tiger in a Cubs cap.

Filed Under: Promotions

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.