In A Sea Of Free Standing Inserts

Remember CD-ROM?
According to The New York Times, The Dallas Morning News does. The paper will begin to distribute CD-ROM copies of Hollywood Previews magazine in certain Sunday issues.

In the 1990’s, CD-ROM’s were seen as a viable new venue for media, but they never flourished.
Hollywood Previews, produced by iMedia International, began appearing in 2001, but this is its first permanent partnership with a newspaper.
Simply publishing a Web site address in the paper and expecting readers to visit that site “is really a leap of faith,” said Henry Williamson, the president of newspaper syndication for iMedia. “We want a captive audience, we want a tangible product.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.