In Advertising, You Don’t Need Money To Be Part Of The 1%

Perhaps you saw this video making the rounds that looked at wealth distribution:

Clearly, the 1% have it pretty good. But in advertising and marketing, there’s also a Top 1% that’s equally out of touch:

The 1% talks endlessly about the implications of a Burger King Twitter hack, but wouldn’t dream of ever eating there.

The 1% breathlessly waits to upgrade their iPads, iPhones, or TVs every year, whatever the cost.

The 1% stay tethered to screens 14–16 hours a day, marketing ourselves on social media in the name of “personal branding” just as much as we market our clients.

It’s the subject of my new column on Talent Zoo.

What would you add to the list?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.