In Advertising, There’s No Substitute For Experiencing

A while back, I wrote about my newfound friends at Seattle’s egg and their Tomato Goodness brand.

So should all agencies get into a business of some other kind? What kind of experience is lacking if all we focus on is making advertising?

If we’re going to pursue more experiential marketing ideas, it helps to be experienced. And no, I don’t mean experience in the sense of having 20 years of creating ads. I’m talking about the experience gained from seeing how the proverbial sausage gets made, or making some ourselves.

And frankly, that’s what separates well-rounded ad people from average ones — the ability to carry on a conversation with a client about the workings of their business, not just the concepts you’re presenting.

It’s the subject of my new column on Talent Zoo, which will be on the home page tomorrow.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.