Impress The Press And You’re On Your Way

Chuck Porter told a story about “How To Start A Creative Agency” at Cannes last spring. He recounted how Crispin & Porter at the precocious age of two, with just seven staff members, was profiled in Communication Arts.
“Press is probably the most important thing,” Porter said. It’s not an errant comment by any means. Crispin’s Mission Statement is:
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In addition to winning over the press, Porter believes it’s wise to start with a client, get attention with no money, cheat and swim upstream.
via: The Denver Egotist

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.