iMags Sprout From Handheld Media Gardens

Christina Warren of Mashable takes note of the iPhone optimized version of Esquire’s January issue, available now for $2.99 in the iTunes store.

“The digital version allows users to easily browse through the magazine, access enhanced and extra content and save and share favorite portions with friends,” Warren reports.
She also notes that McSweeney’s–the literary media enterprise started by Dave Eggers–also has an iPhone App available in the iTunes store for $5.99.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.