As you know, benefits, not product features, sell product. That’s why Electrolux and their Stockholm-based agency, Lowe Brindfors, made a spot about benefits–in this case, fun mealtimes, family warmth and magical moments with friends.
By David Burn
As you know, benefits, not product features, sell product. That’s why Electrolux and their Stockholm-based agency, Lowe Brindfors, made a spot about benefits–in this case, fun mealtimes, family warmth and magical moments with friends.
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
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