Imagine What Comes From An Electrolux


As you know, benefits, not product features, sell product. That’s why Electrolux and their Stockholm-based agency, Lowe Brindfors, made a spot about benefits–in this case, fun mealtimes, family warmth and magical moments with friends.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.