I’m Surprised That Poor Taste Sells Good Taste

Mr. Sub has a promise to make to Canadians. When it comes to the quality of their subs, you’ll never get an unfortunate surprise.

“The insight for this campaign about ‘no surprises’ comes right out of the product itself,” says Gary Watson, Co-Creative Director at Bos, Toronto. Huh?
We’re consistent is the best Mr. Sub has to offer?
I’m surprised by how low the brand is aiming.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.