You are here: Home / Creative Review / I’m Surprised That Poor Taste Sells Good Taste

I’m Surprised That Poor Taste Sells Good Taste

September 23, 2009 By Leave a Comment

Mr. Sub has a promise to make to Canadians. When it comes to the quality of their subs, you’ll never get an unfortunate surprise.

“The insight for this campaign about ‘no surprises’ comes right out of the product itself,” says Gary Watson, Co-Creative Director at Bos, Toronto. Huh?
We’re consistent is the best Mr. Sub has to offer?
I’m surprised by how low the brand is aiming.

Submit to reddit
Filed Under: Creative Review
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.