I’m Pretty Sure Nike, Adidas, Puma and New Balance Also Run

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Why do a category sell here? Wouldn’t you prefer to see the reason(s) why Saucony makes a better shoe conveyed in a memorable way?
From looking at their website, I believe Saucony is trying to say they focus on running, unlike Nike which makes a shoe for every sport. If that’s their strategy it’s a decent approach, but the copy here is too vague to truly support that position.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.