I’m Pretty Sure Nike, Adidas, Puma and New Balance Also Run

Why do a category sell here? Wouldn’t you prefer to see the reason(s) why Saucony makes a better shoe conveyed in a memorable way?
From looking at their website, I believe Saucony is trying to say they focus on running, unlike Nike which makes a shoe for every sport. If that’s their strategy it’s a decent approach, but the copy here is too vague to truly support that position.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Tyler Tafelsky

    As a runner, this ad really stood out to me in a magazine. Sure the copy might be a bit vague, but the vagueness of the copy is countered by highly relevant images and solid campaign idea. I think it shows respect (and loyalty -which is their objective) for the runner, by expressing that be a runner is more than just going for the occasional run, but a lifestyle that is infused in our blood.