You are here: Home / Brands / I’m Pretty Sure Nike, Adidas, Puma and New Balance Also Run

I’m Pretty Sure Nike, Adidas, Puma and New Balance Also Run

October 18, 2008 By 1 Comment

Saucony%20Runs.jpg
Why do a category sell here? Wouldn’t you prefer to see the reason(s) why Saucony makes a better shoe conveyed in a memorable way?
From looking at their website, I believe Saucony is trying to say they focus on running, unlike Nike which makes a shoe for every sport. If that’s their strategy it’s a decent approach, but the copy here is too vague to truly support that position.

Submit to reddit
Filed Under: Brands
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

  • Tyler Tafelsky

    As a runner, this ad really stood out to me in a magazine. Sure the copy might be a bit vague, but the vagueness of the copy is countered by highly relevant images and solid campaign idea. I think it shows respect (and loyalty -which is their objective) for the runner, by expressing that be a runner is more than just going for the occasional run, but a lifestyle that is infused in our blood.