I’m Going Out West Where They Appreciate Me

Gannett’s Chief Digital Officer, Chris Saridakis, left the company and fired off a dismissive memo to colleagues in the process.
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You can read the whole thing at Gannett Blog–An independent journal about the Gannett Co. Inc., or like me, focus on this short clip.

If everyone decides to charge for content that a consumer will need to pay for based on usage, then every newspaper company will have learn how to market like a consumer packaged goods company overnight. They will have to build consumer experiences at the same level that Apple, Coca-Cola and Procter & Gamble do every day.

That’s right, because we’re all in the media business today, especially media companies.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.