I’m A Total Sucker For Interactive Out-Of-Home

Colle+McVoy just launched a new out-of-home campaign for Caribou Coffee to support the brand’s recent makeover and repositioning.

OOH components include bus sides, light rail transit wraps, billboards and transit stops. Bus shelter are such great venues for dynamic advertising. People are just standing there daydreaming. Give them something to do (and think about)!
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About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.