I’ll Take My Identity Back Now

from Adweek: Goodby, Silverstein & Partners has rehired copywriter John Matejczyk, who spent the last 15 months heading up the Citibank “Identity theft” campaign at Fallon. Goodby partner and creative director Steve Simpson called Matejcyzk an “amazing talent.”
While there could be a dozens good reasons for this, I’m guessing he needed a new pair of Sorel’s, and when confronted with that North County necessity, decided to move back to San Francisco instead.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.