I’ll Take My Identity Back Now

from Adweek: Goodby, Silverstein & Partners has rehired copywriter John Matejczyk, who spent the last 15 months heading up the Citibank “Identity theft” campaign at Fallon. Goodby partner and creative director Steve Simpson called Matejcyzk an “amazing talent.”
While there could be a dozens good reasons for this, I’m guessing he needed a new pair of Sorel’s, and when confronted with that North County necessity, decided to move back to San Francisco instead.

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