iLike R.E.M.

Radio, like newspapers, is being hit with body blows from the internet.
Here’s the latest round:
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iLike, a social network for music fans, is scoring big today with the pre-release of R.E.M.’s new album.
The roll-out, the first of its kind for a major act, will allow fans to stream and share Accelerate in its entirety beginning March 24, a week ahead of the album’s April 1 release date.
“It was one of those ideas that was presented to us and it seemed like a good one so we ran for it,” R.E.M. frontman Michael Stipe tells Billboard.com. He also noted that the way people embrace music “has certainly changed in the last 5 or 10 years. I think you can either go with it or sit back and watch it happen, and I would rather be out on the field than in the bleachers.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.