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If You’re Like Most Consumers, You Like A Great Deal And Increasingly Uee Facebook To Find Them

September 3, 2010 By Leave a Comment

Exact Target asked consumers what motivated them to follow a company, brand or association on Facebook? Here are the results:
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Note that 40% and 36% are looking for a discount or a freebie. In other words, there’s no genuine interest like self-interest.
[via Roy Morejon]

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Filed Under: Facebook
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.