If You’re Like Most Consumers, You Like A Great Deal And Increasingly Uee Facebook To Find Them

Exact Target asked consumers what motivated them to follow a company, brand or association on Facebook? Here are the results:
Facebook_Fans.jpg
Note that 40% and 36% are looking for a discount or a freebie. In other words, there’s no genuine interest like self-interest.
[via Roy Morejon]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.