If You’re Like Most Consumers, You Like A Great Deal And Increasingly Uee Facebook To Find Them

Exact Target asked consumers what motivated them to follow a company, brand or association on Facebook? Here are the results:
Facebook_Fans.jpg
Note that 40% and 36% are looking for a discount or a freebie. In other words, there’s no genuine interest like self-interest.
[via Roy Morejon]

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.