If You Want to Have Some Say, Become A Client

by David Burn on July 10, 2008

Dave Linne, 47, a former creative director at Leo Burnett is now in a new role at ConAgra. That’s right, he is now a client.
As senior VP-advertising, global market strategy, Linne believes he will have more impact on the work, according to Ad Age.
Creatives at Nitro, DDB/San Francisco, Venables Bell & Partners, Element 79 and Wondergroup will now be dealing with one of their own. Could be interesting for all involved.
Omaha-based ConAgra has many iconic brands under its umbrella, including Pam cooking spray, Reddi-Wip, Egg Beaters, Chef Boyardee, Hunt’s tomato products and Orville Redenbacher.

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Well, I’ve heard of creatives getting in bed with clients…but marrying them? Hmmmm. Mazel Tov. Interesting what impact, if any, this will have on work for ConAgra’s lineup of what I initially read as IRONIC brands–apt description of Pam, Reddi-Wip and Chef Boyardee, wouldn’t you say?