If You Want to Have Some Say, Become A Client

Dave Linne, 47, a former creative director at Leo Burnett is now in a new role at ConAgra. That’s right, he is now a client.
As senior VP-advertising, global market strategy, Linne believes he will have more impact on the work, according to Ad Age.
Creatives at Nitro, DDB/San Francisco, Venables Bell & Partners, Element 79 and Wondergroup will now be dealing with one of their own. Could be interesting for all involved.
Omaha-based ConAgra has many iconic brands under its umbrella, including Pam cooking spray, Reddi-Wip, Egg Beaters, Chef Boyardee, Hunt’s tomato products and Orville Redenbacher.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Well, I’ve heard of creatives getting in bed with clients…but marrying them? Hmmmm. Mazel Tov. Interesting what impact, if any, this will have on work for ConAgra’s lineup of what I initially read as IRONIC brands–apt description of Pam, Reddi-Wip and Chef Boyardee, wouldn’t you say?