If You Live In Southern California, You Owe UCLA

Faced with a massive budget shortfall in California, UCLA is responding with IOUCLA, an unprecedented public outreach campaign to mobilize all Californians — both Bruins and non-Bruins — to raise their voices and share first-person stories about how UCLA has positively impacted their lives.

IOUCLA was developed to build public support during the critical budget cycle, and it is part of a comprehensive, ongoing effort aimed not just at reaching state government officials but also enlisting supporters in a much broader conversation about the need to find alternative solutions for funding world-class higher education in California.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Where da menz? says:

    UCLA must be an all-girl’s school. Male Californians need not donate, I guess.

  2. I could have been more sex-aware when choosing which spots to air here.
    Go here for more creative, including spots that include da menz: http://www.youtube.com/user/UCLA