Faced with a massive budget shortfall in California, UCLA is responding with IOUCLA, an unprecedented public outreach campaign to mobilize all Californians — both Bruins and non-Bruins — to raise their voices and share first-person stories about how UCLA has positively impacted their lives.
IOUCLA was developed to build public support during the critical budget cycle, and it is part of a comprehensive, ongoing effort aimed not just at reaching state government officials but also enlisting supporters in a much broader conversation about the need to find alternative solutions for funding world-class higher education in California.
