You Have To See Yourself Before You Can Laugh At Yourself

June 30, 2008 By David Burn 3 Comments

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

http://getinspiredhere.net Geert

Hi David, thanks for posting the video. Just not sure what you mean with the title?
Matt Bergantino

I think David was saying you have to see yourself for the cheeseball you are (or that the business can turn you into) before you can laugh at yourself.
Incidentally, this vid is one in a series of Cannes-winning clips made to promote Microsoft Digital Advertising. For more info, check out http://www.BringBacktheLove.com
http://adpulp.com David Burn

Thanks Matt.
Speaking of confusion, how does this vid sell Microsoft?