You Have To See Yourself Before You Can Laugh At Yourself

[via Brandopia]

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Geert

    Hi David, thanks for posting the video. Just not sure what you mean with the title?

  • Matt Bergantino

    I think David was saying you have to see yourself for the cheeseball you are (or that the business can turn you into) before you can laugh at yourself.
    Incidentally, this vid is one in a series of Cannes-winning clips made to promote Microsoft Digital Advertising. For more info, check out

  • David Burn

    Thanks Matt.
    Speaking of confusion, how does this vid sell Microsoft?