Hi David, thanks for posting the video. Just not sure what you mean with the title?
I think David was saying you have to see yourself for the cheeseball you are (or that the business can turn you into) before you can laugh at yourself.
Incidentally, this vid is one in a series of Cannes-winning clips made to promote Microsoft Digital Advertising. For more info, check out http://www.BringBacktheLove.com
Speaking of confusion, how does this vid sell Microsoft?
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