You Have To See Yourself Before You Can Laugh At Yourself

[via Brandopia]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Hi David, thanks for posting the video. Just not sure what you mean with the title?

  2. Matt Bergantino says:

    I think David was saying you have to see yourself for the cheeseball you are (or that the business can turn you into) before you can laugh at yourself.
    Incidentally, this vid is one in a series of Cannes-winning clips made to promote Microsoft Digital Advertising. For more info, check out

  3. Thanks Matt.
    Speaking of confusion, how does this vid sell Microsoft?