If You Communicate, You’re In The Media Business.

Author and journalist, Randall Rothenberg, writing in Ad Age:

Personal production technologies help realize a vision many of us have been propounding for years: that all companies, no matter their core field, will have to have expertise in two businesses: their own, and the media business.

Hear hear.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.