If They’re Good Enough For Howard Gossage And David Ogilvy, They’re Good Enough For You

How popular are coupons today? They’re so incredibly popular people are BUYING them left and right.
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In fact, Business Insider reports that Restaurant.com sold a whopping 1.5 million coupons nationwide in just 48 hours by telling consumers they were getting in on a Groupon-like deal.
The Insider notes that Restuarant.com felt the need to frame its sale as a Groupon-esque daily deal, when it was actually just a regular, albeit deeply discounted, offer that got people to open their wallets.
Restaurant.com normally sells roughly 79,000 coupons in a 48-hour period, the company tells us. The “daily deal” promotion boosted sales almost twenty-fold.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.