How popular are coupons today? They’re so incredibly popular people are BUYING them left and right.
In fact, Business Insider reports that Restaurant.com sold a whopping 1.5 million coupons nationwide in just 48 hours by telling consumers they were getting in on a Groupon-like deal.
The Insider notes that Restuarant.com felt the need to frame its sale as a Groupon-esque daily deal, when it was actually just a regular, albeit deeply discounted, offer that got people to open their wallets.
Restaurant.com normally sells roughly 79,000 coupons in a 48-hour period, the company tells us. The “daily deal” promotion boosted sales almost twenty-fold.