If Rick Likes It, It’s Good.

Crain’s Chicago Business reports that Rick Bayless likes to eat at Logan Square’s Lula Cafe when he’s not nibbling from the grill at Frontera.
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With two booming Chicago restaurants, a TV show, books and a Frontera product line, Rick Bayless is a chef and a brand. You could even say he’s the Oprah of Mexican food. So, when he kindly endorses someone’s restaurant, it’s word-of-mouth advertising that cannot be topped.

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.