If Art’s In Everything, It’s Also In Advertising

aldenstatebank.jpg
I’m a huge proponent of brands hiring artists to produce something of lasting value. And I love to see a local company step up and support the artists in their community. Alden State Bank in Alden, Michigan made good on both of these ideals when they put John T. Unger on their signage needs.
Unger describes the work:

From across the street, the trout looks almost photoreal, which was really the look I was going for. The tile is iridescent glass from the Sicis line, so when the light hits it, it makes the trout look even more realistic.

I love tile work. I love trout. I love a beautifully rendered brand identity. So this 4′ x 8′ sign is hitting on all cylinders for me.
Unger doesn’t limit his creativity to the objets d’art he makes. He brings it to his marketing, as well. He admits to making $150K selling fire bowls from his Web site last year (on a total of 100,000 annual visits). Now, he’s asking his audience to help him finance a new $400K studio building on his property. His creative financing plan is essentially this: he’ll make a series of custom mosaics (just send him a photo) for the following prices:
2 x 2 foot mosaic $2,500 limited to 100
3 x 5 foot mosaic $7,500 limited to 50
4 x 8 foot mosaic $16,500 limited to 10
I’d love to see a company like Burgerville buy a mosaic for every location. I say this because I love this man’s outlook. From his “About” page:

I wake up most days thinking about how I want to change, fix or improve some aspect of the world. And after a couple cups of coffee I get started on it.

[BUY] Buy one of Unger’s fire bowls!

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.bullshitobserver.com todd

    We have a local bookstore where I live called Bird and Becket Books. They sell new and used. They have wine and jazz on Friday nights. A local stained glass artist created a very unique and beautiful sign for them and donated it. It makes Bird and Becket stand out.

  • http://www.advertisingb2b.com/ Mina

    It really pays to have a great ad agency to do campaigns and ad materials for a company. But, it is essential to choose an agency not just run by people who have passion for the art but also those who love and take pride in their art (money matters not the top priority).

  • http://ilookfor.com/ Matt

    advertising is a diff domain all together.

  • http://www.ilookfor.com mark

    it is very helpful,the Alden state bank is good i know…