About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

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    Past experiences certainly play a part in a buyer’s decision, even more so if those experiences are positive. I don’t think it’s necessarily a bad move, as long as they are improving the product as well, and giving the consumer more than one reason to be attractive.

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    Indeed the past campaigns for a brand are in your mind when you are out there to make a bargain. But i guess the latest campaigns matters. Keeping them positive and adding some consumer reviews are helpful for a brand to achieve sales goals. And of course, product improvement in inevitable.