It seems that, despite the fact that Chevy advertising will increasingly focus on technology, it won’t be losing the nostalgia aspect of the brand altogether. A new Facebook contest asks Chevy owners to upload their favorite pictures for possible use in an upcoming commercial.
At what point does the brand need to be focused solely forward? Are the constant nods to its heritage helping or hurting? If you’re in the market for a new car, does the past 100 years mean anything to you?