IE8 Users Help Feed America’s Hungry

According to Alana Semuels of Los Angeles Times, the following commercial starring Superman Dean Cain is from Indiana ad agency Bradley and Montgomery.

But is a new commercial enough to get you to download a new browser (when you’re already running Firefox)? Probably not, so Microsoft is appealing to your better side. The tech giant will donate eight meals to Feeding America for every person who downloads the browser from BrowserForTheBetter.com.
It’s unusual to see a cause-related tie in support a product launch. Typically, the client wants their new product to be the star and believes that the newness will be enough to motivate adoption.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.