IE8 Users Help Feed America’s Hungry

According to Alana Semuels of Los Angeles Times, the following commercial starring Superman Dean Cain is from Indiana ad agency Bradley and Montgomery.

But is a new commercial enough to get you to download a new browser (when you’re already running Firefox)? Probably not, so Microsoft is appealing to your better side. The tech giant will donate eight meals to Feeding America for every person who downloads the browser from BrowserForTheBetter.com.
It’s unusual to see a cause-related tie in support a product launch. Typically, the client wants their new product to be the star and believes that the newness will be enough to motivate adoption.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.